Wild and game-farm mallards (Anas platyrhynchos) raised in pure strain and mixed groups were tested for initial mate preference in a choice test. Female mallards showed no significant preference but males of either strain raised with females of their own strain significantly preferred female models of their own strain during the test. Males raised with females of the other strain merely showed attenuation of their preference for female models of their own strain and did not show preference for female models of the other strain. Game-farm mallards approached models significantly sooner than wild mallards and there was a significant sex X mate interaction.