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Enhancing the interpretation of stated choice analysis through the application of a verbal protocol assessment

Journal of Leisure Research

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Abstract

A stated choice survey was employed to evaluate the relative importance of resource, social, and management attributes by asking visitors to select preferred configurations of these attributes. A verbal protocol assessment was added to consider how respondents interpret and respond to stated choice questions applied to hikers of a popular trail at Acadia National Park. Results suggest that visitors are sensitive to changes in public access to the trail and its ecological conditions, with level of encounters least important. Verbal protocol results identified considnations made by respondents that provide insight to their evaluations of alternative recreation setting configurations. These insights help clarify issues important to visitors that stated choice results on their own do not provide.

Additional Publication Details

Publication type:
Article
Publication Subtype:
Journal Article
Title:
Enhancing the interpretation of stated choice analysis through the application of a verbal protocol assessment
Series title:
Journal of Leisure Research
Volume
39
Issue:
2
Year Published:
2007
Language:
English
Contributing office(s):
Patuxent Wildlife Research Center
Description:
201-221
Larger Work Type:
Article
Larger Work Subtype:
Journal Article
Larger Work Title:
Journal of Leisure Research
First page:
201
Last page:
221