| Abstract: | The use of marketing techniques by government agencies to provide more efficient and effective dissemination of their information is a fairly recent development. A recessive economy, and increased scrutiny of operations have become a powerful incentive to maximize revenues and minimize expenses wherever possible as long as the primary mission of public service is satisfactorily met. |
| Genre: | Conference Paper |
| ProdID: | 70011410 |
| Citation Author: | McDermott, Michael, P. |
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| Citation End Page: | 306 |
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| Citation Language: | English |
| Citation Larger Work Title: | Technical Papers of the American Congress of Surveying and Mapping |
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| Citation Number Of Pages: | 7 |
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| Citation Publisher: | American Congress on Surveying & Mapping |
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| Citation Search Results Text: | USES OF MARKETING TECHNIQUES THE U. S. GEOLOGICAL SURVEY.; 1983; Conference Paper; Technical Papers of the American Congress of Surveying and Mapping; McDermott, Michael, P. |
| Citation Start Page: | 300 |
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| Citation Year: | 1983 |
| Type: | citation/reference |
| Text: | USES OF MARKETING TECHNIQUES THE U. S. GEOLOGICAL SURVEY.; 1983; Conference Paper; Technical Papers of the American Congress of Surveying and Mapping; McDermott, Michael, P. |
| URL (THUMBNAIL): | http://pubs.er.usgs.gov/thumbnails/outside_thumb.jpg |
| Date Other: | Sat, 1 Jan 1983 00:00 -0600 |
| Publisher: | American Congress on Surveying & Mapping |
