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USES OF MARKETING TECHNIQUES THE U. S. GEOLOGICAL SURVEY.

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Abstract

The use of marketing techniques by government agencies to provide more efficient and effective dissemination of their information is a fairly recent development. A recessive economy, and increased scrutiny of operations have become a powerful incentive to maximize revenues and minimize expenses wherever possible as long as the primary mission of public service is satisfactorily met.

Additional Publication Details

Publication type:
Conference Paper
Publication Subtype:
Conference Paper
Title:
USES OF MARKETING TECHNIQUES THE U. S. GEOLOGICAL SURVEY.
Year Published:
1983
Language:
English
Publisher:
American Congress on Surveying & Mapping
Publisher location:
Falls Church, VA, USA
First page:
300
Last page:
306
Number of Pages:
7
Conference Title:
Technical Papers of the 43rd Annual Meeting of the American Congress on Surveying and Mapping.
Conference Location:
Washington, DC, USA