The high-frequency falloff ??-y of earthquake displacement spectra and the b value of aftershock sequences are attributed to the character of spatially varying strength along fault zones. I assume that the high frequency energy of a main shock is produced by a self-similar distribution of subevents, where the number of subevents with radii greater than R is proportional to R-D, D being the fractal dimension. In the model, an earthquake is composed of a hierarchical set of smaller earthquakes. The static stress drop is parameterized to be proportional to R??, and strength is assumed to be proportional to static stress drop. I find that a distribution of subevents with D = 2 and stress drop independent of seismic moment (?? = 0) produces a main shock with an ??-2 falloff, if the subevent areas fill the rupture area of the main shock. By equating subevents to "islands' of high stress of a random, self-similar stress field on a fault, I relate D to the scaling of strength on a fault, such that D = 2 - ??. Thus D = 2 corresponds to constant stress drop scaling (?? = 0) and scale-invariant fault strength. A self-similar model of aftershock rupture zones on a fault is used to determine the relationship between the b value, the size distribution of aftershock rupture zones, and the scaling of strength on a fault. -from Author