During 2002, the National Park Service initiated a demonstration project to develop science-based law enforcement strategies for the protection of at-risk natural resources, including American ginseng (Panax quinquefolius L.), bloodroot (Sanguinaria canadensis L.), and black cohosh (Cimicifuga racemosa (L.) Nutt. [syn. Actaea racemosa L.]). Harvest pressure on these species is increasing because of the growing herbal remedy market. We developed habitat models for Shenandoah National Park and the northern portion of the Blue Ridge Parkway to determine the distribution of favorable habitats of these three plant species and to demonstrate the use of that information to support plant protection activities. We compiled locations for the three plant species to delineate favorable habitats with a geographic information system (GIS). We mapped potential habitat quality for each species by calculating a multivariate statistic, Mahalanobis distance, based on GIS layers that characterized the topography, land cover, and geology of the plant locations (10-m resolution). We tested model performance with an independent dataset of plant locations, which indicated a significant relationship between Mahalanobis distance values and species occurrence. We also generated null models by examining the distribution of the Mahalanobis distance values had plants been distributed randomly. For all species, the habitat models performed markedly better than their respective null models. We used our models to direct field searches to the most favorable habitats, resulting in a sizeable number of new plant locations (82 ginseng, 73 bloodroot, and 139 black cohosh locations). The odds of finding new plant locations based on the habitat models were 4.5 (black cohosh) to 12.3 (American ginseng) times greater than random searches; thus, the habitat models can be used to improve the efficiency of plant protection efforts, (e.g., marking of plants, law enforcement activities). The field searches also indicated that the level of occupancy of the most favorable habitats ranged from 49.4% for ginseng to 84.8% for black cohosh. Given the potential threats to these species from illegal harvesting, that information may serve as an important benchmark for future habitat and population assessments.