In the last 25 years, the number and scope of fish-related journals have changed. New and existing journals are increasingly specialized. Journals that are read and cited are changing because of differential accessibility via electronic databases. In this review, we examine shifts in numbers and foci of existing fish-related journals. We ask how these fish-related metrics differ across type of application, ecological system, taxa, and discipline. Although many journals overlap to some extent in content, there are distinct groups of journals for authors to consider. By systematically reviewing the focus of an individual manuscript, comparing it to the suite of journals available and examining the audience for the manuscript, we believe that authors can make informed decisions about which journals are most suitable for their work. Our goal here is to help authors find relevant journals and deliver scientific publications to the appropriate readership.