The concept of wildlife value orientations (WVOs) has been useful for understanding the diversity of public interests in wildlife management and has been shown to be a strong predictor of public attitudes towards a wide range of wildlife management actions and policies. WVOs consist of two predominant value orientations (domination and mutualism) defined by how people view their relationship with wildlife. WVO assessment, which analyzes response patterns on a series of scaled agree/disagree statements representing these two orientations, has led to the identification of four distinct types of people: a) utilitarian (high score on domination and low score on mutualism); (b) mutualist (low score on domination and high score on mutualism); (c) pluralist (high score on both WVO scales); and (d) distanced (low score on both WVO scales). The theoretical framework of WVOs is based on evidence that changing lifestyles arising from modernization contribute to a gradual shift away from domination toward mutualism. This theory suggests a longitudinal process of change that was tested in 2004 by cross-sectional analyses in 19 western states. More recent replications of WVO assessment in South Dakota in 2012 measured relatively similar proportions of WVO types (50% and 49% utilitarian, 15% and 16% mutualist, 29% and 25% pluralist, and 6% and 10% distanced in 2004 and 2012, respectively). Also, we identified similar proportions of WVO types and recreation participation comparing two counties with the largest urban populations (Minnehaha and Pennington) to the remainder of the state. Our results illustrate opportunities for continuing longitudinal analyses of WVO with an additional focus on within state changes.