Scanning electron microscopy (SEM) has revolutionized our understanding of shale petroleum systems through microstructural characterization of dispersed organic matter (OM). However, due to the low atomic weight of carbon, all OM appears black in SEM (BSE image) regardless of differences in thermal maturity or OM type (kerogen types or solid bitumen). Traditional petrographic identification of OM uses optical microscopy, where reflectance (%Ro), form, relief and fluorescence can be used to discern OM types and thermal maturation stage. Unfortunately, most SEM studies of shale OM do not employ correlative optical techniques, leading to misidentifications or to the conclusion that all OM (i.e., kerogen and solid bitumen) is the same. To improve the accuracy of SEM identifications of dispersed OM in shale, this study used correlative light and electron microscopy (CLEM) to create optical and SEM images of OM in the same fields of view (500x magnification) under white light, blue light, secondary electron, and backscatter electron conditions. Samples (n=8) of varying thermal maturities and typical of the North American shale petroleum systems were used, including the Green River Mahogany Zone, Bakken Formation, Ohio Shale, Eagle Ford Formation, Barnett Formation, Haynesville Formation and Woodford Shale. The CLEM image sets demonstrate the importance of correlative microscopy by showing how easily OM can be misidentified when viewed by SEM alone. Without CLEM techniques, petrographic data from SEM such as observations of organic nano-porosity may be misinterpreted, resulting in false or ambiguous results and impairing an improved understanding of organic diagenesis and catagenesis.