The purpose, associations, functions; and activities of the Geochmical Society are reviewed briefly. Work on the Colorado Plateau uranium deposits is described as an example of what geochemical research, in conjunction with detailed field work, mineralogical studies, and related techniques can contribute to the understanding of a type of deposit. It is pointed out that not only have these studies given a great deal of information about the origin of the ores, but they have brought about directly a manifold increase in production and reserves of uranium in the United States. Indirectly, they aided the discovery of the tremendous deposits of the Blind River area in Ontario. It is suggested that similar broad cooperative attacks could not only yield comparable results with other types of mineral deposits, such as laterites and Mississippi Valley type lead-zinc deposits, but could also advance our knowledge and understanding of such diverse problems of geology and cosmology as the origin of granites, origin and geologic implications of meteorites (including tektites), origin and search for petroleum, and geochemical relations and interpretations of natural waters. For each of these problems methods of approach are outlined and for some of them, specific projects and correlative problems are mentioned. It is further suggested that the broad cooperative attack needed for most of these problems might be fostered most effectively by a programme comparable to that of the I.G.Y., even though for most types of geochemical research synoptic sampling and observations are not as important as they are for many projects in geophysics. ?? 1958.