The use of marketing techniques by government agencies to provide more efficient and effective dissemination of their information is a fairly recent development. A recessive economy, and increased scrutiny of operations have become a powerful incentive to maximize revenues and minimize expenses wherever possible as long as the primary mission of public service is satisfactorily met.
Additional publication details
USES OF MARKETING TECHNIQUES THE U. S. GEOLOGICAL SURVEY.
American Congress on Surveying & Mapping
Falls Church, VA, USA
Larger Work Title:
Technical Papers of the American Congress of Surveying and Mapping
Technical Papers of the 43rd Annual Meeting of the American Congress on Surveying and Mapping.