Using persuasive messages to encourage hunters to support regulation of lead shot

Journal of Wildlife Management
By: , and 



Lead shot from hunting adds the toxic metal to environments worldwide. The United States banned lead shot for hunting waterfowl in 1991 and 26 states have lead shot restrictions beyond those mandated for waterfowl hunting. The Minnesota Department of Natural Resources (MDNR) was interested in studying hunter attitudes about expanded restrictions on the use of lead shot for hunting small game to understand what communication strategies might increase public support for potential restrictions on lead shot. We mailed messages about lead shot, including 1,200 control messages and 400 of each of 9 treatment messages, and surveys to 4,800 resident small game hunters. We compared attitudes and intentions related to a possible ban among control and treatment groups. Compared to the control message, all treatment messages elicited more positive attitudes and intentions to support a ban. A basic factual message, messages with references to Ducks Unlimited, and a first-person narrative message generated the strongest support for a ban. Results also demonstrated a substantial relationship between the use of lead shot and response to persuasive messages supporting a ban.

Additional publication details

Publication type Article
Publication Subtype Journal Article
Title Using persuasive messages to encourage hunters to support regulation of lead shot
Series title Journal of Wildlife Management
DOI 10.1002/jwmg.420
Volume 76
Issue 8
Year Published 2012
Language English
Publisher The Wildlife Society
Contributing office(s) Coop Res Unit Leetown
Description 12 p.
First page 1528
Last page 1539
Online Only (Y/N) N
Additional Online Files (Y/N) N