Convergent validity between willingness to pay elicitation methods: an application to Grand Canyon whitewater boaters

Journal of Environmental Planning and Management
By: , and 

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Abstract

We directly compare trip willingness to pay (WTP) values between dichotomous choice contingent valuation (DCCV) and discrete choice experiment (DCE) stated preference surveys of private party Grand Canyon whitewater boaters. The consistency of DCCV and DCE estimates is debated in the literature, and this study contributes to the body of work comparing the methods. Comparisons were made of mean WTP estimates for four hypothetical Colorado River flow-level scenarios. Boaters were found to most highly value mid-range flows, with very low and very high flows eliciting lower WTP estimates across both DCE and DCCV surveys. Mean WTP precision was estimated through simulation. No statistically significant differences were detected between the two methods at three of the four hypothetical flow levels.

Additional publication details

Publication type Article
Publication Subtype Journal Article
Title Convergent validity between willingness to pay elicitation methods: an application to Grand Canyon whitewater boaters
Series title Journal of Environmental Planning and Management
DOI 10.1080/09640568.2018.1435411
Edition Online First
Year Published 2018
Language English
Publisher Taylor & Francis
Contributing office(s) Southwest Biological Science Center