Angler satisfaction in South Dakota

Proceedings of the South Dakota Academy of Science
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Abstract

Many industries use satisfaction measures to evaluate performance. The South Dakota Department of Game, Fish and Parks identified satisfaction as one of their performance measures for evaluating fishing in South Dakota. In fisheries management, the perspectives’ of license buyers are valuable to determine if management activities are providing the benefits anticipated by biologists. Surveys of South Dakota anglers are conducted to better understand licensees in order to promote satisfying angling experiences. Internet surveys were distributed to all license buyers providing email addresses in 2011 and 2012. Angler satisfaction was analyzed by angler type (demographics and fishing characteristics) to further clarify performance measures. Most anglers (> 70%) were satisfied with their angling experiences. Nonresidents expressed higher levels of satisfaction with fishing in South Dakota in 2011 and 2012 than residents. Anglers’ rating of fishing quality was more strongly correlated with satisfaction than their reported number of fish harvested, which suggests that strategies to influence angler perceptions and expectations can also be employed to influence satisfaction (in addition to techniques influencing fish populations). This research further integrates sociological data into South Dakota fisheries management processes.

Publication type Article
Publication Subtype Journal Article
Title Angler satisfaction in South Dakota
Series title Proceedings of the South Dakota Academy of Science
Volume 94
Year Published 2015
Language English
Publisher South Dakota Academy of Science
Contributing office(s) Coop Res Unit Leetown
Description 16 p.
First page 171
Last page 186
Country United States
State South Dakota
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